Marketing for home service HVAC, plumbing & electrical companies
You’re paying for marketing.
Is it building lasting value?
Embedded Collective is the fractional head of marketing for consumer home service companies with revenues of $5 million – $20 million. I help owners who want to turn their scattered marketing and advertising expense into an accountable source of economic business outcomes.
Let’s talk if you’re concerned about:
- Cost per booked job keeps climbing. Google, Local Services Ads and lead sites cost more every season, and booked jobs aren’t keeping pace.
- Every agency grades its own homework. Your marketing partners each report on their piece. Nobody owns the whole budget across trades and seasons.
- You’re renting customers. You keep paying search engines, lead sites, and list companies for new leads instead of turning customers into members and repeat jobs.
- Your next trade or market starts from zero. Each new service gets filled with newly bought leads, not the customers who already trust you.
- Marketing landed on a family member’s plate. You need that person to get back to bigger problems with sales or operations.
Fractional CMO
Reasons we should talk.
- Growth has plateaued but advertising and referral costs keep going up.
- Finding jobs eats up valuable time that you need to dedicate to scaling your business: serving customers, delivering exceptional service, and hiring the best people.
- There’s not enough repeat business, so you’re relying on new business more than you’d like.
- You’re thinking about selling and want a buyer to see a dependable, transferable way to attract and keep customers that will stay with the company after you exit.
How I help: Your embedded owner’s representative
Marketing Accountability
Not another lead generation service. Not another ad seller. Embedded Collective comes alongside you and your existing team to understand what’s working, establish priorities, and turn ensure your marketing dollars are working to grow your business. I’m embedded in your business to the degree you need, whether as a trusted advisor or a fractional marketing leader. And collective means we work together, combining your knowledge of the business with my marketing experience to move forward with confidence.
How It Works
Step 1: Marketing Systems Audit (90 Days)
In 90 days, you’ll have a marketing plan with clearer priorities, greater accountability across partners, and a shared scorecard connecting marketing spend to customer acquisition, repeat business, and profitability.
In the first 30 days, I’ll complete a comprehensive review of your marketing program so that we have a common understanding of your current situation: Markets served, lead generation, website, search and AI visibility, advertising, referrals, reputation, conversion rates, returning customers, and capacity. This tool will allow us to evaluate what’s working, identify opportunities for improvement, and develop a playbook that aligns marketing priorities to your business goals.
Step 2: Marketing Playbook
Over the next 60 days, I’ll build out your marketing strategy and priorities so that marketing becomes a profit engine for your business: Establish KPIs and reporting tools, clarify positioning, and define the roles and responsibilities for everyone with a hand in marketing your business.
You’ll have a clear plan of action. Then, you decide how to proceed.
Choose the level of involvement.
Whether you need someone to lead your marketing efforts or an experienced advisor to help your team stay on course, Embedded Collective works with the people and resources you already have.
Accessible When You Need Me
Marketing questions and challenges don’t always arise during scheduled meetings. I’m available by phone, text, and email to discuss issues, answer questions, and help you make confident decisions as needs arise.
We’ll establish clear expectations for availability and prioritize these conversations within the time allocated to your engagement, keeping our work focused on what matters most.
I bring nearly 20 years of experience in digital marketing, analytics, and measurement — helping companies connect marketing investments to business outcomes. My expertise includes marketing mix modeling (MMM), attribution, and incrementality — approaches that help businesses more fully understand which marketing activities lead to key business outcomes, such as qualified leads, new customers and revenue.
At Embedded Collective, I bring that experience to local service and home service companies that want to grow faster and lower their cost per booked job.
I work alongside owners to answer important business questions: Which marketing investments are bringing in profitable jobs? Where are we wasting money? Which services and markets offer the greatest opportunities for growth? And where should we invest our next marketing dollar?
My goal is to help clients move beyond scattered reports and metrics to bring accountability to marketing, achieve measurable growth, and build a stronger business.
My best days are when I help clients discover new opportunities, challenge assumptions, and turn what they’ve learned into a clear plan for growth.
Contact Me
Give me 20 minutes to see if I can help you.
I’ll ask about your business, your goals, and your thoughts on marketing. Please complete and submit the form you see here.