Blake Hodges, Principal
Know an owner who still runs marketing?
I work with owners of consumer home service companies with revenues of $5 million – $20 million who want to build value into their business and can’t continue to juggle marketing.
Owners build value when they can prove marketing and advertising profitably contribute to key outcomes, such as qualified inquiries, booked appointments, new customers, and revenue.
Small and medium businesses owners in the United States are most likely “not confident at all”† in the effectiveness of their marketing. I help them stop guessing, gain confidence, and grow EBITA by stepping in as the part-time marketing lead. I set priorities and direct the work to hold marketing accountable for profitable business results.
† Source: Constant Contact, Small Business Now, 2025 Read the report.
Signs I’m a good fit.
Listen for comments like these …
- “Every marketing decision lands on my desk. I don’t have time for it.”
- “My marketing vendors grade their own homework. If you asked me what they actually did last month, I couldn’t tell you.”
- “I’m paying more for leads but booking about the same amount of work.”
- “I need someone to own marketing, but I can’t hire a full-time marketing lead.”
Who to Introduce
Think of an owner who spends $20,000 or more a month on marketing and advertising — digital, billboards, mailers — and has a hard time telling you what they’re getting for it. My focus is locally owned home service companies, especially HVAC, plumbing, and electrical contractors. Consumer-facing law firms, insurance agencies, and other local service businesses can also be a fit.
Why me?
- Outcomes-driven approach – I have more than 15 years experience helping businesses stop guessing and gain confidence with their marketing investments by connecting digital marketing, analytics, and measurement to customer growth, revenue, and profitability. Companies that don’t connect the dots are often wasting 20% or more of their marketing investment.
- Turn fragmented data into clear business priorities – I give owners one set of numbers to understand what’s working and determine where to invest next. I start by making use of what’s available, not immediately pushing a “killer app” that’s a magic bullet.
- Executive-caliber leadership – Proven track record of aligning owners, marketing partners, and technical teams around clear priorities, accountable execution, and measurable results.
When to refer someone else
If the owner already has a plan and needs someone to run paid search, manage social campaigns, or send emails, a campaign specialist or freelancer is a better fit.
Make an introduction
Does someone come to mind?
Use the buttons below to contact me. Tell me who you know and how you’d like me to proceed — for example: talk to you first or contact the person you’re referring directly. Either way, I’ll respond within one business day.